The Rugby Football League this week launched a brand new visual identity, which comes into effect immediately.
Working in partnership with Matta, who’s previous clients include The FA, ATP, ECB and England Hockey, The Rugby Football League has created an identity that represents the game, is more recognisable to fans and is aligned with others like England and Betfred Super League. The new logos can be seen below.
Based on stakeholder research and insight, the new changes will achieve a more unified approach for all of our major brands.
The England logo, which see the reintroduction of the three lions, will be introduced on the playing shirt for the 2017 Rugby League World Cup.